Large Format Signage on Display at Digital Signage Expo

The Digital Signage Expo just ended at the Las Vegas Convention Center and Planar exhibited some amazing large format digital signage displays in our booth #1254.

If your display requirements call for deployment in retail environments, Planar's 42" digital signage might be the ticket. And, we offer displays ranging from 37" to 65" to meet other size requirements. Touchscreen integration makes it easy for your customers to interact with your digital content. The 46" outdoor digital signage includes an optically bonded IR/AR filter for superior sunlight-readability, along with a wide viewing angle and custom cooling design which requires no A/C. This display is perfect for extreme environments where outdoor conditions can impact viewing.

Also on display in Planar's booth was the Clarity Matrix LCD Video Wall. If you're in need of a seamless video wall and uninterupted operation for your control room operations, the Clarity Matrix LCD Video Wall, with its ultra-thin bezel, provides outstanding tiled visual performance.

Planar's customization display experience has been applied to numerous projects that need a tailored solution. Let us know what your large format digital display needs are.

Large Format Quick Serve Menu Boards Go Digital

The quick serve restaurant (QSR) menu boards are changing, much like the way you view video rental options on kiosk displays at outdoor venues. When requirements call for a large format, high bright display that can operate in rugged, outdoor environments Planar has a solution for your application.

Planar recently partnered with UniStructures, Inc. to provide a 46"outdoor digital signage menu board for a KFC drive thru. The ultra bright 2000 nit display makes reading food selections easier for drive through customers, and the ability to change content easier for KFC.

Available in size forms up to 65", a variety of key benefits are available including optically bonded vandal resistant front glass, state of the art custom IR Reflector and color matched hot cathode Fluorescent lamps.

Let us know what you like about easy to read drive through menu boards.

Oudoor Kiosks...A Sign of the Times

Outdoor kiosks are seen everywhere from Times Square to sporting event venues to airport terminals across the country, not to mention the increase in products offered for purchase from these point of purchase kiosks. Displays that are rugged enough to be used in high traffic environments like this offer a perfect solution to present an assortment of information and services including purchasing products, providing directions, displaying advertisements and offering news.

Just take a run through any airport in the U.S. and you'll see kiosks that allow you to buy and print your ticket and/or boarding pass, plus buy an assortment of products ranging from electronic devices to video and music rentals. The point of purchase option provided by kiosks is well on its way to becoming a mainstay for buyers.

Recently, an article written from a New Yorkers' viewpoint addressed this phenomonon of purchasing trends. Can we be nearing the day when all or the majority of our purchases can be made at a kiosk?

What did you recently purchase from a kiosk?

Large Format Digital Signage Makes a Hit in Retail

Who knew the number of people who walk through the doors of big-box retailers was greater than viewers watching Idol? And, since advertisers are frothing at the mouth to get their share of consumer dollars it all made sense why consolidated marketing practices referenced in an article in AdWeek are so popular. We not only see the usual end-aisle displays, but also in-store video networks displaying content on digital signage which we believe is the best way to get your message out to consumers. Talk about a way to intergrate the shopper with your products! Here's an example of a large format digital display that can be used in many retail environments:



In this display format lots of information can be displayed and, in a touch display format, consumers can interact to find information about products in retail stores quickly. What features do you wish were included in retail digital signage?

LifeWalls for Rugged Applications

Interesting coverage on Panasonic's LifeWall product at CEATEC 2008. The examples focus more on consumer and in-home applications, but how would you want this technology applied in a rugged environment? Rather than a home theater environment, think field application with sunlight readability issues and possibly wide temperature ranges.

Customized Digital Signage

Our engineering team has been cranking on an exciting new custom project. A few details were recently released about our collaboration with PRN, the leading provider of television networks in retail environments. Who watches TV in stores? Evidently a lot of folks as PRN is the 5th largest TV network. Here's an excerpt from an article in Inc. Magazine from a few years ago.

But PRN is the biggest television network you've never heard of because of these traits, not in spite of them. Its name stands for Premier Retail Networks, and it is the in-store ESPN of consumer products. In industry argot, PRN is by far the largest network in the domestic "narrowcasting" niche, the business of sharply targeted "out-of-home" networks that was born of the fragmentation of traditional television audiences. PRN responded to the fragmented media landscape with a question elegant in its simplicity: Considering that about 70% of brand-buying decisions -- Charmin or Cottonelle? -- are made inside the store, why not try to get relevant ads in front of shoppers at the moment of decision? "Where else," asks Jim Wiatt, CEO of William Morris and a PRN board member, "can advertisers get the message out better?"
http://www.inc.com/magazine/20050601/tv-network.html

Check out the release "Planar Systems Wins Contract with Thomson's PRN to Deploy Digital Displays." Look for more news about this project later in the year.