Wednesday, December 09, 2009

Oudoor Kiosks...A Sign of the Times

Outdoor kiosks are seen everywhere from Times Square to sporting event venues to airport terminals across the country, not to mention the increase in products offered for purchase from these point of purchase kiosks. Displays that are rugged enough to be used in high traffic environments like this offer a perfect solution to present an assortment of information and services including purchasing products, providing directions, displaying advertisements and offering news.

Just take a run through any airport in the U.S. and you'll see kiosks that allow you to buy and print your ticket and/or boarding pass, plus buy an assortment of products ranging from electronic devices to video and music rentals. The point of purchase option provided by kiosks is well on its way to becoming a mainstay for buyers.

Recently, an article written from a New Yorkers' viewpoint addressed this phenomonon of purchasing trends. Can we be nearing the day when all or the majority of our purchases can be made at a kiosk?

What did you recently purchase from a kiosk?




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Friday, January 30, 2009

Large Format Digital Signage Makes a Hit in Retail

Who knew the number of people who walk through the doors of big-box retailers was greater than viewers watching Idol? And, since advertisers are frothing at the mouth to get their share of consumer dollars it all made sense why consolidated marketing practices referenced in an article in AdWeek are so popular. We not only see the usual end-aisle displays, but also in-store video networks displaying content on digital signage which we believe is the best way to get your message out to consumers. Talk about a way to intergrate the shopper with your products! Here's an example of a large format digital display that can be used in many retail environments:



In this display format lots of information can be displayed and, in a touch display format, consumers can interact to find information about products in retail stores quickly. What features do you wish were included in retail digital signage?

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